The inactivity of children is a big issue: Only 2 out of 10 children meet 60 minutes of moderate or vigorous activity per day (Sports England, 2018). Research has also shown that only 7.3% of people in Bradford use outdoor spaces for exercise or health reasons (Bradford District Plan, no date).
To understand the problem and evaluate the insights from the target, primary research was undertaken. Through observations of the area, interviews and workshop at the Windhill Community Center north Bradford, positive and negative insights have been created.
To create routes to move – the interactive and safe map system – a creative strategy by using different design methods was needed. The combination of both approaches, design thinking and human-centred design together, was useful to create a positive, long-term and self-sustaining solution for the problem of children inactivity in North Bradford.
Routes to move is a behaviour change campaign that encourages children and their families to discover the area of North Bradford by foot with the support of a map. The map connects community centres, parks and primary schools in North Bradford with safe routes and fun self-made play-elements, where children can be active.
Master Course Project 2019
Design Future Society
Sports England. 2018. Active lives – children and young people survey. [Online]. [Accessed 07 January 2020].